A few months ago, Google introduced Google Latitude, a new feature for mobile and iGoogle that lets you share your location with your friends. A feature that was missing was an option to share the location of a user with people who are not their latitude friends. Now, Google released two applications that make that possible.
Google Talk location status (beta) automatically updates your Google Talk or Gmail chat status message with your Latitude location. With this application enabled, all of your chat buddies can see your most recent city-level location. The Google Public Location Badge lets you publish your Latitude location on your blog or website. You can choose to show just the city that you are in or you can have your device’s location detected automatically, using GPS, Wi-Fi, or cell tower ID, which provides a more specific location.
If you’re already a Latitude user, give the new apps a try. If you don’t have a Google Latitude account, sign up and start sharing your location now. We take your privacy very seriously and you can read the privacy notice on the application pages for more information.
Google Public Location Badge lets you publish your Latitude location on your public website or blog. You can just embed the standard badge — like this or you can use the KML or JSON feeds directly. Read more about the badge on our Blogger Buzz. When you enable this application, your location will be shared publicly and you will not be able to control who can or cannot see it. For your privacy, you may choose to share your best available location, share only your city-level location, or simply never enable the badge.
Google Talk location status (beta) lets you share your Latitude location with all your Gmail chat and Google Talk contacts. It will automatically update your status message to your current city as you move, and anyone who can chat with you will be able to see this location status. Of course, you can easily change back to your custom status message at any time
Visit google.com/latitude/apps to enable these applications. They are two separate apps, so you can select which one(s) you’d like to use and customize exactly how you’d like to share your Latitude location. You must be an existing Google Latitude user; if you’re not already, you can sign up here!These applications are only available in the US for now, but they’ll soon be ready for all the same languages and countries that Google Latitude supports.
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Google primarily provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of tools and platforms including its more popular products: Gmail, Maps and YouTube. Most of its Web-based products are free because Google makes its money from highly integrated online advertising through its AdWords and AdSense platforms. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information.
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